How do you choose the perfect watch?

How do you choose the perfect watch?

What is ‘perfect’? This is such an ambiguous term and completely subjective. What is perfect for me, may not necessarily be for you. So, for starters, let’s see what it is that we are after.

Finding perfection is a pointless pursuit, nothing is ‘perfect’. so no wonder why people don’t know where to start or what to look for.

There are so many watches in the world, so many technologies, designs, functions, quirks and features. On top of all this, if this is your first time learning about the category, some of the terminology is downright confusing. Does this mean we now need to learn a new language? Arghhh…!

Don’t give up, let us help you break through the myriad of information, and focus your attention to some main points that are sure to help you get started. We love watches, and we want everyone to enjoy this same passion, because it can be a lot of fun.

Let’s begin. What is the purpose of a watch and why do we want it? Traditionally a watch was worn for more practical reasons. Simply, this was an essential tool that told time and made sure you would not run late for any appointments. But as technology, and the world, changed, you are more likely to check your phone for the time than glance at your wrist. Even with the introduction of smartphones, watches are more popular now than ever before, and the main reason is that they have evolved from being an essential item of practical value, to now becoming an accessory that communicates an individual’s sense of style and/or status. Effectively an extension of one’s personality and how they see themselves.

With that said, here are a few tips to help you find your watch.

Ask yourself the question. What is the intended Form & Function? Too many people are caught up on specifications, which can be paralysing, and if you are honest with yourself, you will never use half of these.

Just like you would never wear a pair of high-top sneakers with a tuxedo to a charity ball, nor should you wear a sports diving watch. A watch helps complete a look and should match the formality of the event and the outfit. For example:


Black Tie/White Tie – Traditionally, a watch was never worn to one of these affairs, and if you did, it was deemed rude and unacceptable to publicly check it. A formal event is a time out of time, meaning you should lose yourself in the occasion. That said, a simple, classic dress watch with a small, minimally embellished face and black leather band will be considered appropriate by most these days.


Business Dress – For business wear, keep it simple. A classic style gold or silver watch with a thin dial with limited or no complications. A dark conservative suit is best paired with a classic dress watch. Some feel a suit should never be paired with a dive watch, but a less formal/conservative suit certainly can be.


Smart Casual – The kind of outfits you’d wear to a casual workplace event or on a date. Large watch faces and watches with more complications are great. Pairing with a casual pilot, racing, or field watch complete the look and impeccably match.


Casual – All watch types, except the dress watch, will work in this situation. Our suggestion is that if you’re going to be engaging in physical activity, you’ll want something that can take a beating, therefore consider wearing a field watch.



Match the formality of your watch band to the formality of your outfit. Once you know the general type of watch that will pair best with your clothes, you can narrow down things further in terms of the material of the watch strap.

Leather compliments leather. When wearing a watch with a leather strap, use your shoes as a reference for the choice of band. Start by matching your belt with your shoes, then match your watch with both. A black watchband should be worn with black shoes and belt, a brown band with a brown belt and shoes. The band doesn’t have to be the exact same colour as these accessories but should be of similar tone.

Metal compliments metal. Types of metals used to make the watch’s case and band include steel, gold, silver, platinum, and titanium. The colour of the watch’s metal should complement the metal accents of your other accessories. Such as rings (except wedding ring), cuff links, shoe and belt buckles, and so forth. The colours don’t have to match precisely, but a close tone should be attempted.

Metal bands look better with certain colours of shoes/clothes. A metal strap works great with either brown or black shoes. But certain metallic colours do match better with certain colours of clothes and shoes. Silver tones best with blacks, greys, and blues, while gold pairs nicely with browns, beiges, tans, and other earthly notes.

Heirlooms watches bend the rules. Heirloom pieces represent a legacy. They are usually worn as a good luck charm or as a memory of the original owner. An heirloom watch is not worn based on the latest trends or fashions, instead it acts as a reminder of family history and culture. Heirlooms serve as great conversation pieces and make you memorable on any occasion.

We hope these suggestions help you navigate through the many different options out there in the market. Collecting many types of different watches to match your mood, personality or occasion is great fun, so relax and enjoy!

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